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TRICIA CLARKE-STONE

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ANTOINETTE M. CLARKE

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Tired of being told to wait your turnpay your dues, or toe the line? Fed up by Status Quo clichés? Done settling for second-class rewards for first-class work? Ready to up your game to the Next Level? 

Take it from Badass Boss Ladies and identical twin sisters, Antoinette M. Clarke and Tricia Clarke-Stone: you need to do two things right now. Step 1: Double Down on YOU. Step 2: Double Down on YOUR CREW. In DOUBLE DOWN, Antoinette and Tricia lay down the remixed rules for how you can take control of your life, populate it with ride-or-dies, and succeed on your terms.

About The Book

DOUBLE DOWN is a fun-to-read and hard-to-put-down remixed rule book full of tools and tactics, stories and strategies, for aspiring Boss Ladies—whether you're starting your career, wondering why you're not further along, or looking to change things up. DOUBLE DOWN will change your life.

Before Antoinette became the VP of branded entertainment at CBS and Tricia founded and ran her creative agency Narrative_, they were identical twin sisters growing up in 1980s Brooklyn in a family of strong-willed Jamaican women. How’d they rise to the top of the media world? First, they doubled down on themselves and the other, pushing themselves to always be rewarded for who they were not held back by what they weren't. As African-American women, they learned a thing or two about owning their confidence and going high when others go low. As identical twins, they learned the power of true connection, as well as the need to individuate. And as all-in hustlers, they learned that to succeed in a world where the deck is stacked against you, you need to ditch the old Status Quo rules. You’ve got to bet on yourself, and you’ve got to cultivate a tribe of people who will bet on you.

In DOUBLE DOWN, the Twins lay down the eight principles they used on their paths to Emmy Awards and corner offices. From "Don't Emulate, Originate" to "Don't Hedge, Take the Risk," the Twins reject the Status Quo's conformity and conservatism, instead showing you how to identify your unique superpowers, locate your White Space (where superpowers meet opportunity), and play the Long Game by planning well, aiming high, and going far. That’s only half the equation, though. To truly succeed, you’ll need a little help from your friends—and you’ll give it, too. In "Don't Network, Connect" and "Don't Inherit Your Tribe, Build It," you’ll learn the power of true connection, so you can deliberately cultivate a tribe of people who will cheer you on as you achieve your boldest, most ambitious goals (and set new ones).

Interwoven with these lessons, Antoinette and Tricia recount their unique paths to success on their terms, first flipping Guess sweatshirts while in Catholic School, then offsetting student loans by hosting dance parties at Skidmore College, and finally using their Twinity by modeling together to make rent for their first shared apartment in New York City. They'll also tell you stories from other Boss Ladies like Anne Wojcicki, the founder of 23andMe; Loren Ridinger, the founder of Market America and Shop.com; Carly Cushnie, the founder of Cushnie; Grace Mahary, model and philanthropist; Ayesha Curry, entrepreneur and TV personality; Lacy Phillips, Manifestation Adviser and founder of To Be Magnetic; and Ali Kriegsman and Alana Branston, founders of Bulletin.

What are you waiting for? DOUBLE DOWN right now! Click HERE to buy.

Check out our Double Down Playlist 

 
 

About Us

Our Story

Meet Tricia and Antoinette Clarke. Hustlers. Media Mavens. Boss Ladies. And, as Elle magazine called them: "Power Twins." Here, they inspire readers to hustle harder, shine brighter, and bank more.

 

The Status Quo tries to sell us a set of lies about what it takes to succeed in life. That we need to look a certain way, act a certain way. That we should settle for less, wait our turn, pay our dues. Not to bother chasing that opportunity, or dare to speak up and speak out.

 

Antoinette and Tricia aren't buying it.

 

Ever since they were young girls, Antoinette and Tricia pushed each other to be successful on their own terms. As African American women, they learned a thing or two about owning their confidence and going high when others go low. As identical twins, they learned the power of true connection, as well as the necessity to individuate. And they learned that to succeed in a world where the deck is stacked against you, you need to ditch the old Status Quo rules. You've got to bet on yourself, and you've got to cultivate a tribe of people who will bet on you.

 

Today, as high-powered media executives, Antoinette and Tricia are ready to share their wisdom with the next generation of Boss Ladies looking to make their mark. They've helped hundreds of women identify their goals, cultivate their confidence, and double down on their superpowers. Now, they want to do the same for you.

 

Packed with their best tips, tricks, and tactics, Double Down will inspire you to hustle harder, soar higher, and bank more.

 

Praise

“Antoinette and Tricia are forces of nature. Double Down is a gift to anyone who wants to execute a big idea. These chapters will coach you and leave you feeling empowered--and Antoinette and Tricia are warm, funny, and original guides. Aspiring boss ladies in any field should pay attention.”

Gabrielle Union-Wade, Actress, Activist, and New York Times Bestselling Author of We're Going to Need More Wine

 

Press

CBS This Morning

Playing By New Rules In The Corporate World With Authors Of Double Down Antoinette M. Clarke and Tricia Clarke-Stone.